A City Within A Suburb

King of Prussia, renowned for having the largest shopping mall on the east coast with over 25 million visitors each year, is transforming into a city within a suburb.

King of Prussia Town Center at the Village at Valley Forge is the retail component of a new mixed use development in Upper Merion Township, PA. With an investment of over $100 million, King of Prussia Town Center boasts over 250,000 SF of retail shops and restaurants, including REI, LA Fitness, Nordstrom Rack, Fogo de Chao, Old Town Pour House and many others. Currently it is 80% leased. Once it is fully leased, up to 40 businesses will occupy the center, including a total of 11 restaurants.

At the center of this 20 acre project is the “town square” on Main Street. The large central plaza offers active fountains and fire wall installations, a performing arts pavilion hosting outdoor music and movies, and a generous lawn for outdoor gatherings that will be converted to an ice rink during winter months.

“This is the wave of the future. We’re creating an experience that the customer wants to come back to, an experience online shopping can’t replace.” said Tom Sebastian, VP of development and project manager for the site’s developer, JBGR Retail in an interview featured on SAVVY/Main Line website.

The modern architectural structures and buildings designed by architect Brown Craig Turner (BCT) surround the center’s square. Each of the 17 buildings has its own unique architecture incorporating vaulted ceilings, glass, wood & stone.

Geolam provided the WPC products used in the exterior wall cladding for 7 of 17 buildings at the town center, including the exterior for the much anticipated Davio's Northern Italian Steakhouse. Geolam’s patented wood composite is a durable, eco-friendly wood alternative that retains the look and feel of real wood. Light weight and easy to install, it was an ideal material for this project, which totaled over 31,000 linear feet of cladding in richly hued colors of Rosewood & Teak. Ebony and Moleskin were colors used on the exterior of b.goods eatery.

“The King of Prussia Town Center really responds to today’s consumer’s desire to have that all-encompassing experience and get more of that downtown feel of discovering different restaurants and shops outdoors, and being outside and socializing in an integrated kind of experience,” noted the project’s publicist, Allie Seifert, in a recent article featured in The Times Herald.


Photo Credits:
Cover photo via Montgomery County Planning Commission on Flickr