First of its kind in the US, the latest McDonald’s in NYC offers up a French cafe experience in the middle of Manhattan, with an upscale, modern concept. The "McCafe", as it's called, takes inspiration from the fast food chain’s redesigned locations throughout France.
In addition to some new French-inspired pastries (such as croissants and chocolatines) that you won’t find at your regular McDonald’s, this Chelsea neighborhood location (809 6th Avenue) features self-service kiosk ordering, table service, and even a concierge to greet you at the door.
Designed by French designer Patrick Norguet, the McCafé has a style that is sleek and open. Natural elements of concrete, metal and wood are used throughout. The iconic red & yellow colors take on more of an accent role, subtly incorporated through furnishings & fixtures.
The ascetics of natural elements cohesively continue out onto the building’s modern exterior. Unassuming grey metal and pale hybrid wood siding make up the building’s contemporary sleek facade, with subtle McCafe signage indicating that this is, indeed, an upscale McDonald’s.
In 2011, Patrick Norguet was put in charge of designing McDonald’s new architectural identity for its restaurants across France. Additional elements that are incorporated from the fast food chain’s French locations include contemporary furnishings, a standalone pastry counter, and energy efficient LED lighting.
For the wood-like exterior elements of the redesigned McDonald’s locations throughout France, as well as the new NYC location, Geolam hybrid wood was the material chosen.
Geolam's Vertigo 5010 cladding and Soleo 6008 trim were used for the 809 6th Avenue NYC location.
Based on it’s quality, durability, as well as environmental friendliness, Geolam's unique patented technology provides an easy to install, lightweight solution for a natural appearance of wood. With over 200 installations across North America, Geolam products require very little maintenance, are fade resistant and can withstand extreme climates. They are ideal for facades, sunshades, decking, cladding and other architectural accents.
Disclaimer: McDonald’s name and/or logo for this purpose of this article does not constitute or imply any affiliation with McDonald's or the endorsement or approval by McDonald's of our products or services.